OvareGroup Separates Scoppechio and Spins off Three Brands
Agency Splits into Three Brands Focusing on Retail & Brand, Restaurant & Hospitality, and Health & Wellness
January 14, 2021 - OvareGroup, a private holding company with specialty firms in marketing services and new business ventures, today announced it is separating Scoppechio. The Louisville-based advertising agency, recognized as the largest in Kentucky, is spinning off two new companies to focus on solutions for the restaurant and foodservice and health, wellness and education industries.
"Over the years, as we have grown our agency business, three distinct areas of competency have clearly evolved,” said Jordan F. Reber, CEO of OvareGroup. “At the same time, we have increasingly seen a desire for specialization and in-depth category understanding that clients want today. The timely splitting apart and creation of these three stand-alone agencies connects these two realities and provides several benefits. First, it allows us to instantly convey the category expertise we bring to the table to help generate revenue for business. Second, it better enables us to enhance our staff with industry personnel for each specific sector. And third, it facilitates speed-to-market as each agency will be fully integrated with the range of services clients need to support their growth,” Reber added.
- Ad Cucìna will serve the restaurant, foodservice and hospitality industries. Clients recently served include Yum! Brands and Darden Restaurants. Robert Kapfhammer, former senior vice president of account management, Scoppechio, will assume the role of president, Ad Cucìna.
- &well will focus on health, wellness and education solutions. Clients recently served include Baptist Health, Community Health Systems and Galen College of Nursing. Julie Benton, former senior vice president of account management, Scoppechio, will become president, &well.
- Scoppechio will continue building its B2C and B2B portfolio, providing full brand and retail marketing services. Recent clients served include GE Appliances, Brown-Forman, LG&E and KU, and Fifth Third Bank. Regan Nichols, former executive vice president of account management, Scoppechio, will become president, Scoppechio.
Leadership for these new agencies will report directly to Reber and reflect long-standing category experience. “I am really excited for and confident in this new management team. We are going to do everything possible to enable their success and, thereby, the success of the clients for whom they serve,” Reber concluded.