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OvareGroup Expands Florida Presence With Addition of Julian Roca

December 3, 2020 – The OvareGroup, a Los Angeles-based media and marketing communications company, today appointed advertising agency veteran Julian Roca as President of OvareGroup Florida.

OvareGroup President and CRO John Paulson said Roca is tasked with expanding the OvareGroup’s footprint across Florida through the growth and expansion of its existing companies, strategic acquisitions, creation of new offerings and investment in new ventures. The company’s Scoppechio advertising agency already has a presence in Orlando and a roster of clients including Darden, GE, Brown-Forman, KFC and AdventHealth.

Based in Miami, Roca held the position of Executive Director at VMLY&R, where he spent the past five years managing cross-functional teams focused on driving organic and new business growth across a diverse group of clients and industries.

“Florida is one of the most vibrant markets in the US. It sits at the crossroads of the Americas and the world, and I am beyond thrilled to bring OvareGroup’s end-to-end business value proposition to life in this region,” noted Roca.

“I am deeply impressed with the OvareGroup’s diverse scope that also includes product/service creation and financial investment practices. We are well-positioned to help established and early-stage companies win in today’s complex marketplace,” Roca added.